Questions for small businesses
A new website can often be the key to accelerating your business growth,
revitalizing your brand identity, and connecting better with your customers.
It’s not easy to compare website redesigning companies. How can you tell when it is time?
What should you prepare for? These questions will help you decide if it’s time for you
to pull the trigger.
- Is the web design outdated? Have you done a brand refresh?
- Have my conversions/sales decreased?
- Are there any complaints regarding user experience and design issues?
- What has changed in our business goals since we launched our website?
80% of customers believe that the experience you provide is just as necessary as
the products and services you sell
Web specialists needed for a website redesign
we have website redesign strategy. The team is key to successful
execution. It is better to trust specialists with different expertise when redesigning
a website. Generalist agencies and one-stop shops can pose a risk and can prove
costly. The process of redesigning a website of your existing website can be complex and can leave you feeling
we do content management system
overwhelmed. Depending on your website’s priorities, these are the types of specialists
that you might be familiar with.
- Photographers and branding agencies
- UX digital designers & developers
- Copywriting and content teams
- SEO experts
Six Steps to a Successful Website Design Process
A website redesign can take a few weeks up to several months, depending on
how large the project is. It is essential to be aware of the steps and prepare for
a successful website design that stays within your budget and timeline.
Evaluate your performance metrics
An audit will provide clear direction and not just guesswork. To identify
user trends, we recommend creating a sitemap for your website. Then review
the analytics for each page to determine if there are any. To get a complete
understanding of the sitemap, each page’s content, and the user journey, you should
examine them all. your site structure should be good. These numbers will help you understand the UX side, including
structuring your content wireframe and simplifying your inquiry form or checkout process.
To analyze your user experience, tools such as “Hotjar,” Full Story, and “Crazy Egg”
can be used. You can see how your website performs and your potential problems by
listening to user recordings.
Review The key Google Analytics website metrics you need to know
- Average time spent on site
- Unique visitors and number of visitors.
- Bounce rates on different pages
- Top-performing keywords
- Total number of new leads and submissions
- Traffic to pages total
Determine your web redesign goals.
Using all of the data you gathered in the first step, it is now possible to refine
your website priorities and put more emphasis on them.
What goals should my new site have?
- Keep visitors from leaving your pages too quickly
- To increase website performance (speed).
- With more information pages, make your library of downloadable data more accessible
- Mirror your brand refresh
- To increase navigation, to average more pages per visitor
- Increase on-site SEO and Organic Traffic
Define your brand and messaging.
Your brand is what people associate with your company when they
see your logo or hear your company’s name. It is what you stand for
and who you are as an organization. If it has been looking dated for a
while, this is the right time to update it.
To give customers the same experience, reflect any changes to your
company branding. It’s not worth spending money on marketing
campaigns that look good but lead users to an outdated website.
Some users might think they are on the wrong page.
Your web designer or agency should give your branding style guide
before starting. This will ensure that your digital designer or web agency
understands your brand message clearly and aligns their mood boards with your design thinking.
This is the place where you decide the UI (user interface).
- Branding elements (such logos)
- Image treatments, illustrations & iconography
- Colour palette
- Content layout
Analyze your competition
Note down the strengths and weaknesses of your competitor sites.
This is important because your clients and customers will be comparing
their competitors on Google. You can now compare how your neighbors do
business and highlight your unique point of difference.
Select the best CMS system
The right CMS for your business will depend on what CMSs you are familiar
with and what features your website redesign needs.
No matter what CMS you use, it is essential to trust the process with a
professional web developer team. Your website’s backend is similar to a
car’s engine. While things may not seem out of place to the untrained
eye, they can have severe consequences for your website.
Experienced web developers will be able
- Make sure third-party plugins are integrated well and don’t conflict with the code
- Create a website that follows current industry standards.
- Make sure your website structure is optimized for future SEO efforts and strategies
- For protection against malware and hackers, you should implement strong security measures
This is the final step and is often overlooked or rushed. Many small
businesses want to go live immediately after design and development
are completed. They don’t want anything to do with the website.
This step should not be skipped or rushed. The final hurdle in a website
redesign is to test it thoroughly. You want it to work flawlessly before you
publish it on Google. It should work flawlessly on all devices and browsers.
A 301 redirect strategy is essential for retaining traffic to a page and
maximizing link value. Create a spreadsheet to map your 301 redirects
(old and new URLs). For proper implementation, you should give this
document to someone technical.
Be aware of common website redesign pitfalls before you launch.
- If you are concerned about SEO or organic traffic, ensure your website meets Google’s Core Web Vitals standards.
- Experience fully responsive design (ask about responsive design).
- Web-optimized videography and imagery will not slow down your loading speed
- Your pages don’t have too much information and content
- A 301 redirect strategy is necessary to ensure that your website doesn’t lose SEO points.
- Google Analytics is already set up on the day of your website’s launch. You can track your website performance using this tool.
Website redesign process
the website redesign process is not just simple it takes a lot of time. they take care of brand image, visual aspects. during the site redesign process, we update existing content and update broken links. website and landing pages. when you redesign your web you will get more traffic and you will get ranking keywords and you get valuable insight. we also add high-performing content assets. by doing proper inbound links you will rank in search engine and you get high traffic pages. successful website redesign does accelerating business growth and provide new visual identity make your site better than your competitor’s site and help to get potential customers and your website rank in search engine results pages. the entire process is simple. you can get a target audience. we offer website redesigning services. we do the successful redesign
What should you do after launching?
Website redesigns are never done. Website design is an evolving piece that
should evolve with your business. It will be a shame if your website is still not up-to-date.
You will be your most powerful lead generation tool and salesperson if you keep it
at the forefront of all your marketing and SEO efforts.
we have a good customer journey. we first do customer preferences. our existing customers are happy with us